Born out of a post-Covid curiosity for golf, Lads On Tour began when Captain OB, Zee Money and a few friends set out to experience the game with more fun, flair and accessibility. What started with local rounds quickly became the first Lads On Tour trip to Durban in June 2021 and, soon after, a growing social community. Built around “Bevs, Banter & a little bit of Golf,” LOT has since evolved into a platform for golf, connection, community and partnerships — while staying true to the idea that started it all: golf is for everyone.
Where we're headed
The Founders Golf Day is just the start. From here, we’re building toward a full calendar of tours, socials, and events — bringing together anyone who’d rather spend a Saturday on the course than anywhere else.
cOre Pillars
The Lads On Tour way
Apparel & Identity
We look good and play questionably. But at least one part of the game is be consistent.
Content & Culture
We tell stories and capture every moment that shapes the modern golf culture.
Signature Events
We build tours around good company and invitationals like no other golf school in SA.
Golf Experiences
We’re at 100+ global and local courses on 3 continents and counting.
Community Engagement
Golf brought us together but community is the point. The Lads will always give back.
Partnerships & Collaboration
We like brands that get the assignment. Let’s unlock value and grow our collective impact.